At the end of May 2024, the network went around the photo of the announcement allegedly exhibited in one of the Ukrainian stores. We checked the authenticity of this picture.
It is argued that in the Vinnitsa region the territorial center for completing and social support (TCC and SP, the Ukrainian analogue of the military enlistment office) forbade men to sell wigs located in the region. In confirmation, a photograph of the corresponding announcement from one such store is given. It is understood that the reason for the introduction of the ban is a barba with the deviators buying wigs, so as not to catch the eye of TCC employees in public places.
With the corresponding signatures, the photos were distributed as pro -Russian ("Arguments and facts","Bunnitsa news tape"), And pro -Ukrainian (0542.ua, Varta1) resources. The picture was especially popular at Telegram, where it was published by channels "Truha ⚡️ Ukraine"(845,000 views at the time of writing this analysis),"Ukraine now"(336 000), Colonelcassad (239,000), "Newsach / Dv"(183 000), Shtoll News (150,000), "Sheikh Tamir"(140 000) and Voblya (136 000).

The Ukrainian -speaking text of the announcement says: “Zgi is zgihniy to the Golovi of the Golovy Vinnitsky Regional TCC TA, Peruki of the I Shiyoni MILY SALE TILKA ZHIKMA” (“According to the order of the chairman of the Vinnitsa regional shopping center and the joint venture, we sell only women” wigs and shinions ”).
Indeed, mobilization issues in the Vinnitsa region, as in other regions of Ukraine, engaged The local territorial center for completing and social support. However, the head of this structure is called the word "Kerivnik"(" Manager ") or"boss”, But not“ head ”.
The assumption itself that the local TCC can regulate the sphere of trade, looks implausible. Nothing is said about such powers in Position about the functioning of these authorities. Similar issues are under the jurisdiction of the regional administration - so, it is its chairman Sergey Borzov in 2023 signed Order on the restrictions on the sale of alcohol in the Vinnitsa region.
"Verified" did not find traces of the order establishing restrictions on the sale of wigs, on the official page Vinnitsa Regional TCC and SP on Facebook. No rather authoritative Ukrainian media reported either the ban or the placement of such tablets in local stores. In addition, the frame with the announcement of all publications on the network is the same - it turns out, if it was posted, then in only one store, and no one photographed it from a different angle.
If you upload a viral photo to the return search service for images Google, then only numerous publications about the alleged ban will be issued in the issuance. If you cut the ad, mirror the resulting fragment and load it into a similar service from "Yandex", Then in the list of similar images you can see the mention of the Kyiv online hair store and wigs Topwigs.

The interior of the Topwigs salon in the metro shopping center "Metrograd" is similar to a store depicted in a viral picture.

And on the store page on "Google cards»You can find the desired frame.

As indicated under the original photo, it was taken in August 2019. The announcement of it is devoted to the cost of trying on wigs.

The coloring of the chair also pays attention - during processing, the blue was replaced by brown. Probably, the authors of the fake went to this so that the original frame was more difficult to find through the return search.
Thus, the photograph shot in Kyiv in 2019 was circumcised, merciful, processed in a graphic editor and issued as a picture allegedly taken in the Vinnitsa region five years later. According to the TGSTAT service, the first edited photo was posted on April 27 at 12:45 Moscow time Telegram channel "Shaman Rahu". This channel repeatedly Facing V parsing "Retrieved" as a source of the spread of inaccurate information about the war in Ukraine.
Photo on the cover: social networks
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