Is the video true that the interest in Zelensky on the Internet for 2023 fell by 63%?

At the beginning of 2024, Telegram spread a video that reports that Internet users have become much less often interested in the President of Ukraine. We checked the authenticity of this video.

IN video, which was allegedly published by the American publication Politico, stated that in 2023 Internet users were interested in the President of Ukraine 63% less than a year earlier. Some Telegram-channels They explained the decrease in the popularity of Zelensky by the fact that in foreign media they were trying to "talk less about Ze, he took out so that the coverage is falling." Such popular channels like "Sheikh Tamir"(157,000 views at the time of writing this analysis),""Special operation Z" | Yuri Podolyaka+"(39,000),"The sun"(25,000) and"What is going on?"(23,000).

In the credits to the video published by pro-Russian Telegram channels, it is reported:

Socialblade: The popularity of Zelensky on the Internet fell by 63% in 2023. The Socialblade service analyzed publications on social networks related to Vladimir Zelensky. According to the report, users of YouTube, Twitch, Facebook, Instagram, X, Tiktok became less interested in Zelensky. The average coefficient of involvement in posts related to Vladimir Zelensky decreased by 63% since 2022. The analysis also showed that the coefficient of involvement of the page in accounts, where the number of posts about Zelensky was more than 20% of the total number of publications, decreased by 47%. In 2023, users purposefully searched for information about the President of Ukraine and Ukraine as a whole twice as less than the same period [last year]. Socialblade - American website of social media analysts. Socialblade functions as a third -party application programming interface, providing its users with a metric from various media platforms.

In the upper right corner of the recording, you can see the Politico logo, and at the end of the video - its branded screensaver. However, “verified” could not find a viral video about Zelensky nor on site publications, not in his profiles on other platforms (YouTube, Facebook, X, Instagram, Threads, Linkedin, Telegram). The study of resources led to similar results European version Politico.

According to the video, the fall in Zelensky recorded the service Social Blade - He collects and analyzes statistics on YouTube, Facebook, Instagram, X, Tiktok and other platforms. Information about such a study on the Ukrainian president was not found on the company's website and in its social networks. On the Politico service, the service is not mentioned at all.

In response to a request from the fact of a Ukrainian publication "Ґvara Media»Representatives of the Social Blade said that they did not conduct the analysis in the video, and in general they are not engaged in such research. Employees of the company added that their service is able to track the number of subscribers of the Ukrainian president and posts published in his accounts, but not all channels mentioning politics, or “the involvement of the posts related to Vladimir Zelensky”.

The fact that the video about the falling interest in Zelensky is a fake is also evidenced by some details of the video. For example, its creators used the British version of writing the verb Analysed, although the American publication would most likely use American spelling. Writing the verb through “S” instead of “Z” on the Politico website can be found only in the comments of readers or in direct quotes in which the British writing of the source is preserved. The name of the Social Blade service in the video is written together, although it is usually written in two words. The font used in the video does not coincide with the font from the Politico videos, which can be viewed in the verified channels of the publication.

In the Politico Telegram channel, we managed to find only one videoin which the identical final screensaver with the Politico logo is used. Apparently, it was from there that the creators of Fake borrowed this animation. “Verified” has repeatedly written about the fake video lists that imitate well-known foreign media, such as the style of well-known foreign media. Al jazeera, Euronews, Deutsche Welle, Reuters and others.

Thus, the Social Blade comment together with inconsistencies in the video indicates that the clip about the fall of the global interest in Zelensky is fake. According to the service TGSTAT, the first video was posted by the pro-Russian Telegram channel "Sheikh Tamir"January 3 at 11:55 Moscow time, which has more than once appeared in our parsing As a source of fakes, including fake videos.

Photo on the cover: website President of Ukraine

Fake

What do our verdicts mean?

Read on the topic:

1. Ґvar. Fake. Politico video: interest in Zelensky in 2023 decreased by 63%
2. False authorities. How BBC has become a favorite brand for the creators of fake videos