At the end of July 2025, shots from Russian stores spread over the network. They captured packaging of Azerbaijani tea “Azerchai” with slogans like “Do not upset Russia”. We checked the reliability of such publications.
On July 25–26, photos and videos appeared on social networks, which are allegedly shot in an unnamed Russian store. The author of the video captured the regiment of the supermarket, on which Azerbaijani tea Azerchai is put up, and on some packages called the brand there are signatures: “Russia will answer, you don’t angry”, “I violated the law in the Russian Federation” or “Do not grieve Russia”. It is claimed that with such a design, the tea of a popular brand is now available in Russia.
The video published Telegram channels "Pozdnyakov 3.0"(370,000 views at the time of writing this analysis),"Uncle Glory"(183 000),"Truthfulness"(163,000),"Putin in Telegram"(120 000),"Voblya • News"(114 000),"Operation Z"(83,000) and others. Less viral steel posts With photos of the same packages. Also about the updated design "Azerchai" told "Tsargrad-TV" Eadaily and other media. Some resources, for example, Telegram channel "Migrants - everything is as it is"(68,000 views), noted that tea is made in Krasnodar, so the inscriptions do not reflect the point of view of the Azerbaijanis -" as they were rotten Russophobes, they remained with them. "
In December 2024, relations between Russia and Azerbaijan deteriorated sharply after Azerbaijan Airlines flying from Baku to the Terrible Aircraft from Baku He suffered Crack near Kazakhstani Aktau. As a result of the crash, 38 people died. According to Azerbaijan, the airplane was mistaken by the Russian Air Defense System. President Ilham Aliyev Demanded From Moscow, official recognition of responsibility, apologies and compensation. However, Russian President Vladimir Putin publicly I apologized Only because the "tragic incident" occurred in the Russian airspace.
In the summer of 2025, the relations of the two countries occurred New crisis. The Russian security forces held a raid in Yekaterinburg and detained about 50 people, mainly Azerbaijani origin. Two detainees were killed, Azerbaijan police Opened The case of torture and intentionally murder. Subsequently, Baku canceled All cultural events with the participation of Russian artists, in Azerbaijan Detained Employees of the Russian State Agency Sputnik (they were accused of fraud and work at the FSB), as well as several Russian IT specialists (they were suspected of cybercrime and drug trafficking, and the men were greatly beaten in photographs from the courtroom). In mid-July, Aliyev, who had previously tried to take a neutral position on the Russian-Ukrainian conflict, on a media forum in Nagorno-Karabakh He called Ukrainians never agree to occupation.
It was precisely against the background of diplomatic exacerbation, which lasted between Moscow and Baku for several weeks, rollers appeared about the Azerchaea sold in unusual packaging. This brand belongs Azersun Holding, based in Azerbaijan, but for the Russian market tea Pack and bathe At the Kuban Tea factory in the Krasnodar Territory.
As evidence that in Russia Azerchai is now sold in packages with an updated design, upload one video and (less often) A few photos Shelves in the store. All of them were shot in the same place, while the name of the store or at least the city where they noticed such tea are not indicated. Packs stand next to other packs of the same brand, which allows you to compare the design of the boxes. Despite a strong resemblance, there are several significant differences between them: for example, the picture on the Azerchai packaging with inscriptions about Russia is noticeably brighter than on other packs, and the color of the logo is darker than the original.
In addition, the price tag, located near tea with an updated design, does not correspond to the product itself. It indicates the price for 200 g of large -leaf custard tea Azerchai, and on the shelf there is a packaged. Judging by the catalogs of the largest Russian retail chains, large -leaf cospection tea "Azerchai" Sold In a sealed transparent plastic bag, and not in a box wrapped in a film.
Most likely, the unidentified author of the photo and video independently made a few boxes with inscriptions about Russia, then brought them to one of the Russian stores, put them on a shelf where other products of the same brand were originally, and shot a viral video.
The earliest publication with this video, which managed to find "verified", appeared In the Telegram channel Mr. Putin July 24 at 13:54 Moscow time. This post says: "Against the backdrop of sharp words from Baku towards Russia, someone decided that it was time to cool his emotions a little." In addition to the video, only one photograph was attached to the publication, however, at 17:13 the Telegram channel “Prometheus” (in its description as advertising contact, the same user is indicated as Mr. Putin) Laid A few more pictures from the same store. At the same time, both channels did not directly claim that the manufacturer of Azerchai or his partnership factory in the Krasnodar Territory replaced the packaging on their products. Similar clarifications appeared later in other publications in Telegram, as well as in X, Tiktok And Instagram.
July 25, the day after the appearance of the photo and the video “Azerlya” with provocative signatures, to the situation reacted The head of the public relations department Azersun Holding RZA Mammades. He stated that such packages were never made, and called the pictures and the Fake video spread on social networks. The factory cooperating with the manufacturer in the Krasnodar Territory did not comment on viral materials.
A similar method of creating fakes, when the goods in a piece of fake packaging are placed on the store shelf and photographed, passing for a new mass product, is not the first time. For example, in 2023 Distributed Photos of the packaging of birch juice under the brand “I am Russian”, allegedly found in the Russian supermarket. In December of the same year became viral Pictures of lubricants with portraits of celebrities who opposed the war and left Russia. However, as “checked”, none of these products actually actually entered the sale.
Thus, there is no evidence that the manufacturer has changed the packaging of Azerchi, adding politicized statements about Russia to it. On the network, photos and videos of only one shelf in an unidentified store are distributed. Most likely, the author of the video independently added provocative statements to several packages of tea, brought them to the supermarket and captured them along with real products.
Photo on the cover: social networks
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