In July 2025, the media and Telegram channels spread the news: a resident of the PRC could not purchase a popular toy and decided to commit suicide by jumping from one of the upper floors of the shopping center. We checked the reliability of this story.
Publications on the tragic death of the Chinese woman spread on July 16. It is alleged that the girl stood in line for a machine gun with toys Labubu in one of the shopping centers, but there were so many people who wanted to buy plush monsters that a fight even occurred among them. When the girl realized that she would not get the toy, she made suicide. Publications are accompanied by three videos allegedly shot at the scene: one shows a girl who fell from a height, another two - a brawl near an assault rifle with a labuba.
They wrote about the tragedy "Moscow Komsomolets","Komsomolskaya Truth" News.ru And "Tsargrad", And one or several of the videos described above published Telegram channels"Ax+"(2.1 million views at the time of writing of the analysis),"Dmitry Nicotin"(302 000),"UNIAN - Ukrainian News | war"(250,000),"Bad news 18+"(250,000),"Putin in Telegram"(160,000),"All -seeing Eye 18+"(97 000),"Drilling rat"(82 000) and others.
Labubu - These are plush toys in the form of monsters with rabbit ears, created in 2015 by the artist Lun Kasin. They are produced by the Chinese company Pop Mart, and since 2019 toys have been sold through machine guns in “secret boxes” - the buyer does not know which monster he will find himself. At first, Labubu was popular mainly in Asia, but in recent years the excitement around the toys has become universal - in different countries, huge lines are built behind them, in which skirmishes sometimes occur. Typically, Pop Mart quickly responds to such situations - for example, the manufacturer is temporarily I seized their products from the sale in the UK due to reports of fights between customers. Similar situations also took place in South Korea And USA. At the same time, “verified” did not find reactions to the alleged suicide of a Chinese customer on the website and in the social networks of the company.
The reverse search for the screenshot video with a fallen girl showed that it appeared on the network on June 13, that is, a month before it became viral in Runet. Users X And Reddit They published him with signatures in Chinese: “In Guangzhou, because of a fight near Pop Mart, one person fell and died” or “On June 13 in Guangzhou during a hype near Pop Mart, one person died, and the resellers made a fight.” Basically, the posts say about the accident, and not about suicide. The comments are also reported that these videos were originally spread on the Chinese WeChat platform.
Chinese media Confirm incident. According to them, it occurred late in the evening of June 12, but not in Guangzhou, but in the Babaiban shopping center in the city of Jiang in the east of the PRC. Its interior coincides with the interior of a building from a viral video. The circumstances of the death of the girl in the media publications are not specified, but the sellers informed reporters that the Pop Mart machine in their shopping center is located on the ground floor. Accordingly, the buyer could not accidentally fall from a great height due to the accumulation of people at the place of sale of Labubu, as stated in publications on social networks.
As for the videos with people fighting near the Pop Mart machine, then in this case it is more difficult to set the location - in both cases only individual interior details came on the video. At the same time, it is clearly seen that different people are captured in two videos. On one there is a skirmish between a girl and two men, and on the other a woman tries to separate several young people.
June 13, the day after the death of a girl in the Babaiban shopping center, on the site News.sina.com There was a note about the fight in the Wuyue Plaza shopping center in Yangzhou, about three hours driving north of Jiangin. It is reported that six young people went to the building before the opening and planned to buy all boxes with toys in the machine - probably, in order to subsequently resell them. As a result, a conflict occurred between them and other buyers. No information about the girl who has fallen from one of the upper floors of the girl is in the note is contained. Chinese media claim that the video of this skirmish spread On the network due to the death of a girl in Jiang. At the same time, “verified” could not determine exactly whether at least one of the two videos was shot in Wuyue Plaza.
The information that a girl with a video committed suicide, as she did not get a labuba, spread mainly in Russian, there are also publications in Ukrainian. The first similar post that was found "verified" appeared July 15 at 08:25 Moscow time in a closed Telegram channel "Logy tin 21+". This channel specializes in rollers in which acts of violence are shown unanswered. Further, the news spread through other closed channels with similar content, and on the night of July 16 it Published Openly, the channel “Bad News 18+”, after which the video became viral.
Thus, there is no evidence that the girl captured in the video committed suicide when she could not buy a popular toy. With such signatures, the video spread mainly in Russian a month after the incident. At the same time, according to the Chinese media, video shots near the Pop Mart machines, published along with the video with a fallen girl, were shot in another place.
Photo on the cover: Instagram / Popmart
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