Is it true that the toy Labubu was created in the image of a mythological demon?

On the network you can find publications that the prototype of a popular plush monster is an Assyrian demon and therefore the toy can bring misfortune to its owner. We checked if there are grounds for such suspicions.

Plush pendants for bags Labubu, which is produced by the Chinese manufacturer of Pop Mart toys, have produced a real splash in Asia in recent years. And after they became with them appear Celebrities like Rihanna and Kim Kardashian became popular all over the world. However, recently, on the Internet, they have been increasing more and more about the devilish nature of these toys, claiming that they were created in the image and likeness of the Assyrian demon, Kazuza. This is written, for example, ""Moscow Komsomolets" Life.ru And "Sight", And the videos with the analysis of this theory are gaining tens of thousands of views on YouTube and in Tiktok. The connection between Labubu and Kazuza is also discussed by users social networks And forums. The authors of some publications note that the appearance of the devilish Labubu was predicted in the animated series "Simpsons". 

Although Labubu gained worldwide popularity only in the last couple of years, this character was created in 2015 by the artist Kasing LungBorn in Hong Kong and raised in the Netherlands. In an interview, he toldWhat was inspired by supernatural creatures from Scandinavian and European folklore and wanted to create a mischievous, strange, but at the same time deeply human character. Lung released the illustrated book "Monsters»About magical forest creatures, apparently based on European folklore about elves. One of the characters of this book was Labubu. Years later, Lung began to cooperate with Pop Mart, who turned forest monsters from the heroes of the not very famous book into the subject of the lust of millions of people around the world.

As for the prototype of the toy, it is not clear what exactly its creator was inspired by. Image elves In different cultures, it differs significantly. For example, in German mythology, it is customary to portray them with miniature creatures with wings behind, and in Scandinavian - excellent God -like creatures. The image of Labubu does not fit with one or the other. However, with the Assyrian demon KazuzaIn addition to some similarity of names and toothy smile, Labubu has quite little in common. Labubu is a fluffy fluffy monster with protruding rabbit ears, but the sneaker is portrayed as a vegetable wool of the creature with two pairs of wings and with horns on the head. Therefore, it is not clear where Internet users could have such associations from.

In one of the episodes "Simpsonov"In fact, the demon's figurine Kazuza appears - Homer accidentally buys it on Amazon, thinking that he orders pizza. After the figurine gets to his daughter Maggie, she becomes obsessed with a demon, and the exorcist has to expel from her an evil spirit. The plot of the episode repeats the cult film of 1973 "Exploring the devil", Labubu is in no way mentioned there, and the figurine, bought by the Homer, does not resemble popular toys. There are often reports on the network that “Simpsons” predicted certain events, however, these prophecies attributed to the creators of the animated series are very attracted by the ears, and sometimes completely fabricated. "Checked" more than once Reit Similar messages.

Moreover, in mythology Kazuza It is by no means an absolute evil that supporters of the theory about the devilish nature of Labubu expose it. In Assyrian culture, he acted as an ally of people who were turned to for protection from other evil forces - for example, from the demoness Lamashtu, whose favorite victims were pregnant women and babies. 

Conspirological theories about the demonic nature of Labubu are popular not only in Runet. “Verified” failed to establish exactly where such statements appeared for the first time, but, apparently, in different versions they Distributing Since the end of 2024. Internet users compared Labubu with Annabel doll From city legends about a rag toy obsessed with the devil. Build a pedigree labuba to the Assyrian sinus users Tiktok They started at the end of June 2025. 

Thus, there is no reason to believe that a popular toy is connected with the ancient demon from Assyrian mythology. The creator Labubu claims that he was inspired by European folklore, and outwardly Labubu and the sneaker are too different.

Photo on the cover: Instagram / Popmart

Not true

What do our verdicts mean?

Read on the topic:

1. "The detector of myths." What conspiracy theories are distributed in social networks about Labubu?
2. BBC. Adorable or Just Weird? How Labubu Dolls Conquered the World
3. 10 fake predictions of the animated series "Simpsons"