In March 2025, information about an unusual advertising campaign allegedly launched by the Ministry of Defense of Ukraine spread in Russian -speaking media and social networks. We checked the reliability of such publications.

Publications were based on photographs of advertising banners: one of them depicts a smiling young man in military uniform and characters of the popular Roblox game. The Ukrainian -language signature on the poster says: “Are you 18-24? Sign a contract and take your million! 1,000,000 hryvnia = 33,000,000,000 Robax (units of game currency. - Approx. Ed.) ” The other poster states that for 1 million UAH you can make a premium subscription to Netflix for a period of 185 years.

They told about this unusual advertising TASS, "Gazeta.ru" URA.RU, "Prime","RIA Novosti Crimea", "Arguments and facts"And other media, as well as such Telegram channels as"Resident"(313,000 views at the time of writing this analysis),"RT in Russian"(229 000),"Truthfulness"(189 000),"Putin in Telegram"(178 000),"Ostashko! Important"(115 000),"Emergency / Crimea"(113 000) and Kotsnews (104,000).

Both pictures began to spread shortly after the Ministry of Defense of Ukraine Published Tiktok video with a short -term contract for young Ukrainians. The video said that for the signing of 1 million hryvnias, a young man will be able to buy 15,625 cheesburgers at McDonald’s. The video became viral, it was widely discussed both in the Ukrainian media and in Russian pro-government Telegram channels. Some resources in their publications even Combined Messages about this video and about two banners, considering that these are parts of one advertising campaign.

However, if the video was published in the verified account of the Ukrainian Ministry of Defense, then the traces of advertising about Netflix and Roblox on the resources of the department could not be found. Moreover, in all publications on this subject the same two photos are used. It is logical to assume that such a scandalous advertising (as in the case of a video about cheesburgers) would cause public attention and many different banners of banners would have appeared in social networks, but this did not happen. At the same time, there are no details in the pictures that allow them to geoloscope. Apparently, banners were added to genuine pictures of advertising screens using images editing programs.

The authenticity of viral pictures Refuted The Center for Combating Disinformation under the Council of National Security and Defense of Ukraine. “After a thorough verification in all responsible structures, including the Ministry of Defense (the audit took the time), the center reports that state institutions did not publish such an advertisement,” the department said in the Telegram channel of the department. Press secretary of the Ministry of Defense of Ukraine Dmitry Lazutkin in Comments The Ukrainian “5 channel” clarified that the official banners of the Ministry of Advertising “Contract 18–24” contain only the details of this program and they do not use comparisons of payments with a subscription to Netflix or the Roblox virtual currency.

The earliest publication of both images that managed to find "verified" appeared in the Telegram channel "Nonal news»March 22 at 12:53 pm Moscow time. Previously, this channel is already mentioned In ours parsing as a disinformation distributor.

Thus, there is no evidence that in Ukraine they conduct an advertising campaign, within the framework of which the payment promised to contractors is transferred during the years of subscription to Netflix or to the currency in Roblox. Allegedly confirming these images first appeared in the pro-Russian Telegram channel against the backdrop of discussions of the viral commercial from the Ukrainian Ministry of Defense.

Photo on the cover: Telegram screenshot