Is it true that Johnny Depp will open a jewelry store in Moscow?

In December 2024, news spread in the media and social networks that the actor allegedly allocated money to create a boutique in the capital of Russia, which would be managed by his beloved from Yekaterinburg. We have verified the accuracy of this story.

The news about the actor’s new business in the Russian Federation appeared on the morning of December 15, 2024 in the Telegram channel Mash (1.1 million views at the time of writing this analysis). “Johnny Depp will open a jewelry store in Moscow with luxury rings, necklaces and other items made from Yakut diamonds. But there is a nuance. Manage a boutique in Biryulyovo there will be his beloved from Yekaterinburg, 28-year-old Yulia, whom he met at the Cannes Film Festival. Depp gave her at least $500,000 for the business at first. After studying at the University of Prague, she opened a beauty business in the capital of the Czech Republic. I recently sold it and persuaded Johnny to start working on the Russian market. Because it’s more profitable than in Europe. In order to better understand domestic jewelry, Yulia entered Moscow State University for a special course. First, he plans to open an online store, and in 2025, a boutique,” ​​the post said. The publication soon posted a similar entry in “VKontakte"(232,000 views).

According to the TGStat service, Russian-language posts about Depp’s alleged Moscow jewelry salon received about 10 million views in total. Among the most popular are channel recordings “Axe. Economy"(2.3 million views), "Live broadcast"(762,000), "Moskvach"(459,000), "VPS"(440,000), "Moscow Live" (353,000) and "KB"(233,000). Russian and Ukrainian media also wrote about this: “Arguments and facts", "Komsomolskaya Pravda", "Gazeta.ru", Lenta.ru, "Moscow 24", "Constantinople", "Express newspaper", UNIAN, Ura.ru, Smotrim.ru, "Muz-TV", News.ru, "Reedus", "Poster Daily"etc.

To begin with, “Verified” studied the actor’s verified accounts in social networks (Facebook*, Instagram*). There, the last entries were published on November 21, 2024 and were an advertisement for a film directed by Depp. We did not find any official information about investing money in a Moscow jewelry salon on the artist’s pages. At the time of writing this analysis there is no data on this in instagram model Yulia Vlasova, whom many Russian media call Depp's Russian girlfriend. However, in this situation, it is quite possible that Mash published an exclusive from its sources.

Nevertheless, on December 15, shortly after the publication of the Telegram channel with Vlasova contacted RT employees asked if she and the actor were really going to open a jewelry boutique in Moscow. In response, the girl reportedly thanked her for her interest and promised to tell the details later, “as it becomes relevant.” Then a similar comment was requested by the Super website, which had also previously wrote about the proposed boutique. There stated, that in a conversation Vlasova denied information about Depp’s involvement in business in Moscow. “Johnny has no plans to open a jewelry brand. “He has nothing to do with this,” the model shared, calling the news rumors. However, according to the publication, Vlasova clarified that she herself is actually engaged in a certain project, and promised to reveal the details in a week. At the time of writing this analysis, no details had yet been provided.

The next day, December 16, the news that Depp had invested $500,000 in the creation of a jewelry salon in the Russian capital was commented by Stephen Deuters - general manager film company IN.2 Films, which the actor created in 2021. In response to fast on social network X, which received 1.1 million views, Deuters wrote: “I rarely comment on this kind of nonsense, but it’s a lie.” In 2023 he will also deniedthat Depp has recorded a special message for Russians and plans to visit Russia.

Also, previously "Verified" toldthat you can find many on the Internet photo-, video- And oral evidence of how in various performances of the musical group Hollywood Vampires, of which Depp is a member, during the performance of a cover of David Bowie’s “Heroes”, a Ukrainian flag is displayed on the screen behind the artists. This is how the team expressed their support for the country. It would be strange if Depp planned to open a business in Russia.

As for the existence of a love relationship between Depp and Vlasova, according to open sources, “Verified” could not find convincing evidence of this, therefore it cannot reliably state what their status is. After divorce and litigation between the actor and his ex-wife Amber Heard, rumors appeared on the Internet about various novels of the artist. So, in July 2024, the British tabloid Daily Mail reportedthat Depp allegedly started dating Vlasova, because earlier paparazzi caught them together. According to the publication, the couple met back in 2021 at the Karlovy Vary Film Festival, which later the model confirmed in a conversation with Komsomolskaya Pravda. The tabloid quoted insiders close to Depp as saying their relationship was "casual" in nature and that the couple had seen each other "on and off" over the past two years. “And although Vlasova did not confirm the nature of their relationship, she hinted at a romance in Instagram posts, some of which were deleted,” wrote the Daily Mail. It was also reported that the girl lives in Prague, studied at the West Bohemian University in Pilsen, and then opened her own beauty salon.

Shortly after the publication of the tabloid, the model asked acquaintances should not give comments to the press about her. Subsequently, Vlasova repeatedly posted various joint photographs with Depp - for example, in beginning And end August, when online appeared reports about the artist’s new romance with Italian model Greta Cruz. Then Vlasova wrote: “Don’t believe everything you hear on the Internet. My dear friend." In November girl toldthat she has already been proposed to twice and that she is engaged. “Most likely, it will be life in two cities and two countries: Moscow and Paris,” she added. At the same time, Vlasova did not name her chosen one, but many Russian resources claimedthat this is Depp, who lives in London. In early December, Komsomolskaya Pravda wrotethat the model now lives in Moscow and is studying diamond valuation.

In November, a rumor also appeared that Depp had begun a relationship with Spanish model Jess Bordiu, which is why some Russian resources statedthat the artist cheated on Vlasova. In turn, the Daily Mail tabloid again spoke with an unnamed source close to the actor, who said: “She (Bordiu - editor's note) has no connection with Johnny. He is enjoying his single life and is not dating anyone."

Thus, Yulia Vlasova, who is called Depp’s Russian girlfriend in the media, confirmed that she is engaged in a certain project, but, according to her, the actor has nothing to do with it and does not plan to open a jewelry brand. The general director of the artist’s company said the same thing. Moreover, the fact that the model denied rumors about a joint business with Depp was also written by some media outlets mentioned at the beginning of this analysis. Among them - “Gazeta.ru", "Reedus", Lenta.ru And Ura.ru.

*Russian authorities think Meta Platforms Inc., which owns the social networks Facebook and Instagram, is an extremist organization; its activities and symbols are prohibited in Russia.

Cover photo: frame from the film "Pirates of the Caribbean: The Curse of the Black Pearl" / Walt Disney Pictures

Most likely not true

What do our verdicts mean?

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