In November 2024, Telegram channels and the media replicated a photograph allegedly taken in the Sumy region. The picture reports, containers with the inscription Mobile Morgue and the logo of the American company for non -alcoholic drinks are shown. We checked the reliability of this story.
For example, Telegram channel "Archangel of special forces z”(357,000 views at the time of writing this analysis) posted a viral photo with the following description:“ When Ukrainian residents think about cooperation with Coca-Cola, they immediately think about gas. But the company had other plans for Ukraine and a military conflict in particular. In the photo you see a Coca-Cola collaboration with an international red cross: dozens of mobile morgues in the standard for cola and beloved Ukrainian embroidery were delivered in Sumy to lie there was nice to lie there. Why did they suddenly bring such things in Sumy? The operation in the Kursk region greatly struck the manpower of the enemy, who lost thousands of people for his desire to prove. You could take everyone to the morgue, but they are already crowded. In addition, far away. But in such a box you can store bodies as a herring in canned food, and then in the scrap, no one will even ask. And this photo has leaked only in Sumy, but there are other sections of the front, where there are similar containers. ”
According to the TGSTAT service, at the time of writing this analysis, at least 600 similar posts appeared in Telegram, which scored about 4 million views in total. So, similar records posted channels "Dmitry Nicotin"(316,000 views), Colonelcassad (231,000), "Bottle"(166 000)," Ukraine.ru "(twice: 127 000 And 155 000), "Ivan Utenkov"(138 000),"Militaryist Kitten"(134 000), Voblya (130,000), "Media technologist"(84,000) and others. Among the media wrote about the picture"Russian newspaper" Eadaily, News.ru, "Reporter" And "The main regional". There are similar publications in "VKontakte".
To begin with, “verified” tried to track the source of the dispersed photograph. For example, the publication "Ukraine.ru" in his social networks declaredthat the picture was sent by his subscribers. However, we found out that a photo appeared on the network a few hours earlier. Thus, the very first publication with a viral image (among those we found) was posted on November 15, 2024 at 16:01 Moscow time in the pro-Kremlin Telegram channel "Cat Kostyan"(69,000 views). “Unusual humanitarian aid from the West. Following the mobile boiler rooms, Coca-Cola began to supply mobile morgues to Ukraine, because there are not enough ordinary ones. Sumy region, ”said the signature. The same posts with a difference of several minutes for half an hour placed channels "Odessa public television z z"(10,000 views), Zanoza (9200), ""Bear"(7700) and"Shaman Rahu"(5200). "Checked" already repeatedly mentioned These channels are in their analysis, since they often turned out to be the original sources of the spread of anti -Ukrainian disinformation.
The mobile boiler houses that Coca-Cola transferred to Ukraine were mentioned above. This humanitarian aid has become known last fall. For example, the Facebook account of the Voznesensky City Council on November 7, 2023 Reportedthat, together with the Ukrainian Red Cross, the company handed over the city administrations three emergency block-modular boiler houses: one with a capacity of 200 kW was sent to the center of primary health care, two more were transferred for the needs of the kindergarten and lyceum (200 kW and 500 kW, respectively). The press release also noted that during September and October 2023, 37 similar mobile boiler houses received territorial communities of Ukraine. According to Andrei Bublik, the director of corporate relations and sustainable development of Coca-Cola HBC in Ukraine, Armenia and Moldova, the company purchased these attitudes from the Ukrainian manufacturer.
A year later, on November 4, 2024, the Ukrainian division of Coca-Cola in its social networks (Instagram And Facebook) stated that together with the Ukrainian Red Cross will continue to help the population of Ukraine. “In this heating season, we will add another 60 mobile boiler rooms to those 45 that were provided last year ... Only 105 boiler houses about 600 MW will be heated to 600,000 square meters. M of premises of medical and educational institutions, as well as residential buildings, ”the posts said. November 14 in the Red Cross Reportedthat one of these installations with a capacity of 200 kW was received by the Veselinovskaya gymnasium in the Kyiv region. It was clarified that the modular boiler rooms will go to 30 educational institutions this year.
At the same time in the publications Coca-Cola Given A picture, a fragment of which is almost completely identical to the image of interest to us. It captures similar containers on it from the same angle, on which the company’s logo and embroidery are applied. However, unlike viral photography, only “mobile boiler room” is written in Ukrainian.
For a visual comparison, “verified” it imposed a picture distributed in the runet on top of the original photo from Coca-Cola. It turned out that, in addition to the inscriptions on the boiler houses, the image and shade of flowers were changed in the image, and parts of the branches of the branches of the bush were inaccurately covered in the lower left side of the picture. In addition, the edited photo has been increased in the edited photo.
FACHECHERS from the project "ґvara Medіa" Turned V press service Coca Cola representative offices in Ukraine with a request to comment on messages about the provision of mobile morgues. The company was called such information. The Center for Combating Disinformation at the National Security and Defense Council of Ukraine also Refuted The news of the supply of mobile morgues.
Thus, Coca-Cola did not give the Ukrainian authorities mobile morgues. In fact, the pro-Khremlin Telegram channels and the media are distributing an edited photo in which mobile boiler houses designed to heat civilian objects were originally shown.
Photo on the cover: social networks
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