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In October 2024, a video was encouraged in social networks, which allegedly captures a demonstration of advertising of the Russian army on a billboard on Times Square. We checked the authenticity of this video.
The 16-second record began to spread in Russian-speaking Telegram channels on October 9. The video states was shot in the center of New York. It shows the electronic billboard located on the wall of the skyscraper, where advertising is shown, offering to sign a contract with the Armed Forces of the Russian Federation in the Republic of Tatarstan. “Join the Victory Army! 4 500 000 rub. “Wage for the first year,” the scoreboard says. A male voice is also heard behind the scenes: “It’s normal that Tatars can surprise. Sign a contract in Tatarstan. " The lower part of the ad is the phone number and the QR code with Litera Z, which leads to the public "ZA are ours! | The community of patriots"On VKontakte. Telegram channel "Yuri will be Dud"(46,000 views at the time of writing this analysis; Not related At the same time, he clarified with the journalist Yuri Dude, that the Times Square advertising was paid for the authorities of Tatarstan.
Many authors of the TELEGRAM channels, the idea of such a video came up. For example, in the channel "Politjoystik / Politjoystic ™"(51,000 views) The video commented as follows:" Tatars rule. " However, there were those who condemned the initiative. So, channel "Bati read the news"(50,000 views) expressed the opinion that the alleged advertising is a" method of state PR "for the money of taxpayers. The author believes that the funds spent should not be directed to the American contractor, but to the purchase of drones for the army of the Russian Federation. Also, channels were written about the video "Antonov is such an Antonov"(288,000 views),"Gossip"(110 000),"Three heroes and Zelensky addict"(101 000),"Mardan"(90,000) and"Ramzai"(54 000). IN "Falcon"(183,000 views) The video posted with the question:" Tatars are ahead of the planet or Photoshop? " In addition, the video is found on VKontakte (examples here And here) and on sites Media.
To recruit residents of Tatarstan, a special site was created for war with Ukraine Heroes-tatarstan.ruWhere those who wish can conclude a contract with the armed forces of the Russian Federation. This resource indicates a single telephone hot line on contract service, as well as numbers selection point And center for reception for such a service. However, they all differ from the contact that is given on the screen from the viral video (+79655897483). Nevertheless, such a number on the site too There isbut it is not necessary for potential recruits, but to recruiters. The fact is that since July 2024, a special "has been operating in Tatarstan"promotion": Locals can get 100,000 rubles. For each person, at the invitation of their concluded a contract and reserved into the military unit.
As for the very viral video, there really Shown The central part of Manhattan. At the time of recording, the operator He was At the building Two Times Square On Times-Square Square at the intersection of Broadway and the seventh Avenue. At the same time, the alleged advertising was compiled in Russian and contained Russian contacts, so it is not entirely clear what effect it was supposed to take.
Talking about the video distributed (without raising doubts about its authenticity), Telegram channel "Itil"(52,000 views) said that Times Square in New York" has long become a place of amazing events. " At the same time, the author of the post recalled that on the same screen (although some resources wrong Determined The building is like a skyscraper One Times Square) Allegedly showed Advertising of a special economic zone (SEZ) "Alabuga", Located in the Elabuga district of Tatarstan. Reportedly Media, there they produce drones used for attacks on Ukraine, which is why in April 2024 Ukrainian drones Attack The hostel "Alabuga". Shortly before the US Ministry of Finance Introduced sanctions both against the SEZ and against its leadership and some residents.
Personnel with the Alabugi allegedly captured by advertisement in New York since November 17, 2022 and the truth Distributed According to many Telegram channels and the media, including Russian state news agencies TASS And "RIA Novosti". Moreover, along with the photo, 37-second video. The video sounds the voice of a blogger, known as Sanya in Florida. He is a record Published On your already remote YouTube channel. He says on it:
"Guys, today I decided something ... I got up in the morning, I think: let's drive me to New York. Why not? The decision-making center is still. You all the time asked me: "Sanya, get to the center of acceptance!" Remember this joke about rocket troops? "Do you want to get to the USA - go to rocket troops." But today I wanted to show you something-it’s just ... I did not expect this, to be honest! Look, here is such a banner in Russian in the very center of New York, in the very heart of America a banner in Russian. It is said here: "It's time to return home." This is a sign - "Alabuga". (Laughs.) I did not expect this, to be honest. "
By comparing both notes, you can make sure that advertising of the contract under the contract in Tatarstan was definitely forged. Both videos from one angle are captured by the same pedestrians, the same clouds are noticeable in the sky, and the same sequence of commercials is demonstrated on other screens. It turns out that someone edited the record that spread in Runet back in November 2022, changing both video and audio trains there. According to TGSTAT, the first video of the contract for the contract was placed by Tatarstan Telegram channels.
As for the veracity of reports on the demonstration on Manhattan of the Alabuga OEZ advertisement, then “verified” can neither confirm nor refute this story for certain.
According to the press release on the official site SEZ, the video was really twisted on Times Square, in a conversation with Kommersant this Confirmed The official representative of Alabuga Denmark Ulyaeva. According to her, advertising was placed with the aim of recruiting and primarily focused on immigrants from Russia specializing in aviation, microelectronics and IT. The publication "Tatar-Inform" on the authenticity of the video told And the general director of Alabuga Timur Shagivaleev: “This is true, we placed an advertisement for Times Square. Now it is necessary that people with the most modern specialties in aircraft industry, microelectronics, and biotechnology returned back to Russia, Tatarstan, Alabuga. It is necessary that they develop our country. Obviously, competition is aggravated and we really compete with world leaders. ” At the same time, he did not specify how much money was spent on a PR action. “Advertising will not be broadcast so long. The symbolism of the event is more important that we are waiting for specialists. The cost of advertising is not so fundamental. It is fundamentally that people will bring knowledge to billions of dollars, which will develop industry, including developing industry in Elabuga, ”Shagivaleev added.
At the same time, in this story there are many signs of fake. For example, the author of the viral video is a pro-Knight blogger whose Telegram channel was Strengthened In the distribution of dozens of false messages, including fabricated rollers. At the same time, “verified” could not find any references to such advertising in the American media and similar videos shot by other users of the network. Given the dense flow of tourists and local residents on one of the central squares of a large metropolis, it seems unlikely that no one else pays attention to Russian -speaking advertising.
As mentioned above, Runet also spread a collage of two photographs, which the Tatar-Inform publication Signed As a picture sent by the press service of the SEZ. “Verified” studied one of them and came to the conclusion that it was made in the same place and almost at the same time when the viral video was shot. Probably the photo and video have one author.
In the Tatarstan media, another confirmation of the authenticity of advertising was also given-recording online broadcasts from the webcam installed on Times Square. For example, the site 116.ru Published The screenshot on which the date is visible on November 16 and the local time 15:05. The Tatarstan Internet Gazeta "Business Online", in turn, Loose The 25-second video, which does not indicate the date and time, but also captures the demonstration of the video on the wall of the skyscraper. Over the past 12 hours, “Alabuga Advertising” appeared on Times Square at least once, ”the site says. Both publications did not bring links to the broadcast itself, and by 2024 it was unlikely to be preserved, so it is extremely difficult to check the authenticity of the recording.
Telegram channel "Dumb Tatar PR man", illuminating the news of media and advertising in Tatarstan, He called it Messages about the Alabuga advertising in New York with a non-lane photojaba and said that the SEZ decided to invest in PR in federal Telegram channels. Apparently, the first of them was the channel "Pool N3"(953,000 views), which repeatedly placed Advertising Records About Alabuga. There the photo appeared on November 17 at 09:20 Moscow time. A few days later, the "stupid Tatar PR man" I turned it attention to the publication Kazan Enter Internet magazine suggested that the publication was “stabbed” with the SEZ. So, on November 21 in his social networks appeared A selection of photos with playful inscriptions applied to another screen on the same building in New York. “Following Alabuga, they decided to conquer Times Square,” the signature said. Moreover, according to screenshot "Stupid Tatar PR man", on the Enter Instagram account, now inaccessible pages were already yanked @alabuga_polytech And @alabuga_development. At the time of writing this analysis, the signature text is changed: only a non -working account is mentioned there @sezalabuga, and in one of the photos a account is awarded @aldevelopment1.
In October 2023, the "stupid Tatar PR man" told About another (according to him, fake) advertising of the Alabuga OEZ in the USA-this time in Los Angeles, next to the place where the SpaceX headquarters was then. Many Tatarstan media They wrotethat the billboard was installed on the eve of the opening of the headquarters of the educational project “Alabuga Polytech”. At the same time, there were several English -speaking inscriptions on the advertisement, including "Ilon Musk, how about the satellites of Jupiter?" And "Sergey Korolev in our DNA." Also there was a QR code that led to a non-working site Elonpoyekhali.com with 37-second video about investment projects, which supposedly can be realized on the satellites of Jupiter. Only Tatarstan resources were mainly written about this billboard, although publications also mentioned such an advertisement Meduza And "Siberia. Realities". Nevertheless, among the evidence of the existence of a billboard with an advertisement of the SEZ near the SpaceX headquarters, there is only one photo. "Verified" sent requests for comments in the company BeCker Boads And Enforce Mediawho are responsible for this advertising shield in Los Angeles, but did not receive an answer.
Update of October 25, 2024: Enforce Media said that Alabugi did not advertise in Los Angeles. “We have access to this billboard, but this is not our client,” the press service said.
About viral advertising on Times Square spoke and Yuri Degtyarev - Former RUTUBE General Producer, as well as the founder of the “Thank you” portal, Eve! and the My Duck's Vision studios, which, among other things, was engaged in creation fake information farms. Comment by the media manager brought The publication is Kazanfirst: “This is Fake Prostitsky to Chertikov. I think there is nothing to even discuss here. For three pennies, a fake made on the knee simply because nothing else happened. Let's first: how would Alabuga do this in New York? No way. Obviously, Alabuga has no resources that they could use for the screen. " Note that Degtyarev for a long time Collaborated With media manager Kristina Potentik, who, according to journalistic investigations, now Heads One of the Russian fake factories. By words The hug, the My Duck’s Vision project launched hundreds of ducks in the media, many of which are allegedly not yet disclosed. Moreover, the channel "Dumb Tatar PR man", referring to the unnamed "Moscow colleagues", declaredthat the video about Alabuga was created by the Degtyarev studio.
“Retrieved” has already refuted fabricated records many times, some of which were allegedly shot in New York, including Times Square. We analyzed cases when the same video basis was used for different fakes. For example, it was with two videos, on which the projections were allegedly shown, demonstrated in 2022 and 2023 in New York on the building of the United States at the UN.
Thus, in New York they did not show an advertisement for a contract under a contract in Tatarstan. In fact, the viral video was created on the basis of a video that was dispersed in November 2022. On that record, the Alabuga OEZ advertisement was allegedly captured, which, perhaps, was shown on an electronic billboard in the Manhattan Center.
Photo on the cover: social networks
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- "Ґvara Medіa." Fake. At the center of New York, they showed advertisements for the contract for the contract with Tatarstani
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