In October 2024, a video went viral on social media in which a Swedish TV presenter allegedly shared his opinion about the local weather with uncharacteristic frankness and expressiveness for the media. We have verified the accuracy of this video.
The video, subtitled in Russian, looks like an excerpt from a news broadcast. The weather forecaster stands at the interactive map and with visible irritation on his face says in Swedish: “Shit, not the weather. Shit on Monday, Tuesday, Wednesday, that’s it.” Confused, the announcers ask him to add “something encouraging,” but their colleague only becomes more irritated and repeats: “Sunday is crap!” Monday - shit! Tuesday - shit! On Wednesday - shit! Then with the words “That’s all, thank you!” he steps out of frame.
This video was published by many Telegram channels, for example “Voblya • news"(138,000 views at the time of writing this analysis), "Not Morgenstern"(116,000), "Rhymes and news" (109,000) and "Technomotel"(75,000). Video also became popular on the social network X: in particular, in the account of the poetess Lyubov Voropaeva it gained 294,000 views.
In different versions of the video, one of two logos is placed in the upper right corner. In some cases this is the logo of the Swedish public broadcaster SVT, in others - the logo of a Russian pro-government website superimposed on top of it Avia.pro.
But in the upper left corner the inscription Koppla av invariably appears. This is the title comedy show, leaving on SVT. One of the stars of the program is a Swedish comedian Bjorn Gustafson, who, judging by his photograph on the channel’s website, played that same Swedish weather forecaster.
In the list of episodes of this show, “Verified” found an episode that included a skit about the weather forecast that later went viral. He went on air September 6, 2024. In the original, the story about the weather forecaster is not limited to a nervous breakdown on the air; Gustafson’s hero is a cross-cutting character who also appears in others issues Koppla av.
The earliest publication of a viral video that could be found “Verified” appeared October 13 at 22:03 Moscow time in the Full-Time Trading Telegram channel. His post received about 36,000 views.
Thus, the video that has spread on social networks is not a fragment of a real news broadcast, but a sketch from a comedy show popular in Sweden.
Cover photo: screenshot from SVT website
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