One of the most popular photos of Valeria Novodvorskaya on the Internet is her portrait with a large white poster on which it is written: “You are all fools and do not treat! I am smart alone, I stand beautiful in a white coat! "
If you dial in the search for Google by photographs the name of Valeria Novodvorskaya, you will definitely see this picture more than once - it is often illustrated by articles about Valeria Ilyinichna. And the film, shot about her by the Berlin Studio Narra and the cooperative of independent journalists “Coast”, even received “White coat". Obviously, this is not a real photograph, but a photomont, but nothing is known about the circumstances of its creation. We decided to figure out where this meme came from.
For some reason, Novodvorskaya herself considered him the author of the writer and journalist Joseph Galperin-at least once she said this publicly. In 2012, President Dmitry Medvedev entered the Pervomaisky demonstration in Beli Trenger, and appropriate alterations of the meme about a white coat immediately appeared on the network. During the next release program "Personally Your" With Novodvorskaya, the presenter Tatyana Felgenhauer asked Valeria Ilyinichna, as she relates to the fact that Medvedev stole creative from her. “It was he who was not stolen by creative, but he stole a creative with a completely different journalist who made this installation on the Internet. Joseph Halperin is his name, this journalist, ”said Novodvorskaya. Galperin himself, however, in a conversation with “verified” suggested that Valery Ilyinichna then confused something: “I never did any memes-neither verbal nor visual ones. With quite frequent communication with Valeria Ilyinichnaya, she never raised this issue, maybe something in a normal conversation was vulgarized, just as an exemption, but no one concentrated on that. ” So who then created a meme about a white coat?
In 2004, the so -called photojabs became massively popular in RuNet - funny pictures converted in Photoshop (later this word was almost acquired, and the term “meme” borrowed from the English language became much more common). One of the main sources of photojabs was the collective blog Dirty.ru (now - d3.ru), whose users often competed with each other, making pictures on a given topic.
May 6, 2004 founder Dirty.ru Jovan Savovich Offered users of the site Make a photojab from Photos of Valeria Novodvorskaya In a light cloak, with a large poster with the inscription “We will fight with a dark force, with a Chekist horde” on his chest. For the convenience of users, Savovich posted and edited version of the photo - With an erased inscription, instead of which you could write anything.
“I, by the way, took the original from Mrparker magazine (first Blog of journalist Maxim Kononenko In the Live Journal, was blocked in 2008. - approx. Ed.), For which thanks to him. Well, who photographed, I can’t even imagine, ”Jovan wrote. Later it turned out that the photograph was taken by political strategist Marina Litvinovich at the rally "Civil society against the police state", Which took place on May 1, 2004 at Solovetsky Stone on Lubyanskaya Square. In addition to Novodvorskaya, Irina Khakamada, Grigory Yavlinsky, Lyudmila Alekseev, Viktor Shenderovich and others took part in the rally, after Litvinovich was sent to Comments in LiveJournal link to post on Dirty.ru, she shared with the community a link to her Photo archiveWhere the picture could be downloaded in greater resolution (unfortunately, the photos themselves were not indexed by the Wayback Machine Internet architect and disappeared from open access). In a conversation with “verified”, Marina Litvinovich confirmed the authorship of this photograph.
After the first photojacks appeared in the comments to the post, the user Ravva (Arthur RAU, at that moment the bild editor Lenta.ru.-Approx. Ed.) Offered those who wanted to use their photo from the same rally-the better and more convenient for editing the angle. Unfortunately, the original of this photo is also not preserved on the Internet, although there is Archival copy of the album Arthur RAU on the Fotki.com service. At the time of writing this analysis, “verified” could not contact RAU. But the template made from this photo is preserved.
Users have offered many versions of processing both photos-in the Telegram channel Yovana Savovich in the post of April 13, 2023 It is claimed that there were about a hundred of them. In the comments to the original post On Dirty.ru, most of them are no longer displayed (in the archival version Available More), but they were preserved in the personal archive of Savovich). On the network, the option with the inscription “You are all fools and do not treat you! One I'm smart, I stand beautiful in a white coat! ” IN Archival version of the post The author of this photojab is indicated - user Chaikovsky.
At the time of publication of the analysis of “verified” it was not possible to contact the Chaikovsky user and identify his personality. However, we managed to trace the history of the meme until the moment of its creation.
Collage on the cover: Provereno.media
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