At the end of April 2024, a video dispersed in the Russian -language segment of the Internet, in which commentators saw another evidence of the erosion of gender borders in the West. We checked the authenticity of this video.
In an eight -second video, an advertising billboard is visible at a public transport stop. The man depicted on it holds a vessel in one hand with a liquid resembling milk, and in the other a baby. Judging by the inscription on the poster, he advertises tablets for the male lactation of Wet DAD, supposedly “number 1 in the UK” in this category.
With comments like “We are fighting against this,” the pro-Kremlin Telegram channels-in particular, “Pozdnyakov 3.0"(309,000 views at the time of writing this analysis),"The crossbow says"(272 000),"The world of Mikhail Onufrienko"(250,000),"Putin in Telegram"(150 000) and Voblya (133,000).
Lactation - The process of education, accumulation and periodic excretion of milk in humans and mammals. Under normal conditions, male mammary glands do not produce milk, although theoretically such an opportunity exists. In 2009, 26-year-old Swede Ragnar Bengson I spent Three months to cause lactation in a natural way. Every three hours he tried to squeeze milk out of his nipples, and spectators on local television watched his attempts daily. The experiment came out unsuccessful. And although history He knows Examples when fathers were breastfeeding their children, modern scientists Explain Such cases anomalous prolactin level for men. Exceeding normal indicators, in turn, is often caused by diseases, for example, pituitary or hypothalamus. Long -term hormone therapy can also lead to milk production at a dose sufficient for breastfeeding - in 2018 it became It is known The first such case has a transgender woman from the USA.
Nevertheless, today the cases of lactation in healthy men are reliably not known by taking specially intended drugs for this. And even moreover, there is no industrial licensed production of such funds, not to mention the whole category of goods. “Verified” did not find any evidence of the existence of the WET DAD brand, under which they produce tablets for male lactation.
Although not a single large British media talked about such a drug, the video spread in the English-language segment of social networks, and the peak did not come at the end of April, as in the Russian-speaking, but in mid-February. February 13, a photo of a billboard was the first to publish in Instagram And social networks X User @fokawolf, the next day, already in the video format, he spoke about this advertising material in Tiktok.
Under these three publications, many laughing emoticons are placed. The fact is that many British Internet users are well aware of the figure of Foki Wolf, a British street art artist from Birmingham, which specializes in a socio-political satire. His even called “Birmingham Banksy” - Let Foca Wolf is not world famous, but he also hides his personality. It is not the first time that his works are deceiving people who do not know anything about this to the artist. For example, in 2020 on the trains of the London Metro Foca Wolf Placed Placies with the slogan “We plan to reduce the number of homeless people by 2025” and the logo of the conservative party, and Internet users massively spoke about the “Freud reservation” among the British authorities. And a week before advertising Wet Dad tablets artist Published A picture of another stop of public transport, where he installed the poster “Eat your children. Save up to £ 30 a year on dinners ”, allegedly ordered by the government of the kingdom.
A photograph with advertising tablets for lactation was also taken on one of the streets Birmingham. One of the commentators on the day of publication notedthat I saw the work with my own eyes and climbed onto the Internet to check whether it is not Foca Wolf. In the process of creating a poster, it was probably not without the use of artificial intelligence: there is clearly not enough fingers on the child’s right hand, and there is an extra on the man’s hand.
Thus, advertising of pills for male lactation in the UK in fact turned out to be the work of the artist Foki Wolf, who makes fun of modern realities in his work. The poster prepared by him appeared in Birmingham back in February 2024.
Photo on the cover: social networks
Read on the topic:
- The Guardian. ‘We’re in a Post-Truth Apocalypse’: Meet Foka Wolf, Birmingham’s Billboard Prankster
- Is it true that breastfeeding increases the child’s intellect?
- Is it true that Biden allowed men who made a transgender transition to participate in women's sports competitions?
- Is it true that British doctors were forbidden to use the words “mother” and “women's milk”?
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