Is it true that an advertisement appeared in Kyiv with the inscription “You cannot choose the president, but you can choose beer”?

At the end of March 2024, reports appeared in Runet that the lack of presidential elections in the country of the Ukrainian capital was ridiculed at the advertising stand in the center of the Ukrainian capital. We checked the authenticity of the video given as evidence.

Since March 27, a 12-second video has been distributed on the Web, which was reported that it was shot on Khreshchatyk, the main street of the Ukrainian capital. The video captures the advertising Shtenter With caricature for the president of the country Vladimir Zelensky. In the Telegram channel of the TV presenter Vladimir Solovyov (263,000 views at the time of writing this analysis) The video is accompanied by the following signature: "The situation in Khreshchatyk in Kyiv:" You cannot choose the president, but you can choose beer. " At the same time, a male voice is heard behind the frame, which pronounces in Ukrainian: “The owners of the bar are simply immortal, n *** th! On Khreshchatyk, b *** b, this is how to place it - I don’t know what eggs you need to have. ” In the channel "Alexander Semchenko”(104,000 views) The video commented as follows:“ It is amazing how the Gestapo SBU has not yet reacted to this. And they planted less people. This, by the way, is the first sprouts of civil disobedience, which experts spoke of. ”

According to the TGSTAT service, about 150 similar posts for a total of about 3.3 million views are published in Telegram. The channels wrote about the video "Nasurabi"(1.7 million views taking into account the repost from the channel"The world today with "Yuri Podolyak""),"Ne. Sahar"(300,000), Voblya (256,000), "Tucker Carlson for Russia"(95,000),"Special operation z"(66 000),"Signal"(44,000),"Coachman"(34,000) and others. In addition, public advertising was told about sarcastic advertising in VKontakte (examples here And here), as well as "Public news service"And other news sites.

Video: social networks

March 31, 2024 in Ukraine should The next presidential election was held. However, since February 2022 in the country acts martial law, and by Ukrainian laws In such conditions, the holding of elections, including presidential, is prohibited.

As for the viral video, it was really shot in Kyiv. In the background, you can notice the sign of the central universal store (TSUM), which located At 38 Street Khreshchatyk Street, directly opposite Tsuma, in house number 23a located Sydreria "White Baliv". Judging by the video, the Shtener of this institution stands near the clothing store "All of their own»In house number 27 on distance About 150 m from the entrance to the drinking institution, and the arrow indicates the right on the advertising image to the right. According to Google Maps, in the same house located Burger with a similar name “White Burning by the Fountain”, although in the description of the establishment at this address there are links to a burger Dogz & Burgerz (The spelling of Dogs & Burgers is also used). The fact is that a few years ago there was a bar that copied the white baking style, but it closed, and in its place a restaurateur and a restaurateur and owner Original "White Back" Dmitry Borisov Opened The Dogz & Burgerz institution. However, with March 24 2024 “White Naliv” works at once at two addresses: Khreshchatyk Street, 23A and 27 (recently the burger was closed in this house), as “verified” was told in the correspondence by representatives of the institutions.

Comparison of a screenshot from a viral video (from above) with Panorama Streets from Street View Map (below). Photo: collage "Checked" / social networks / Google

On site and in social networks (Facebook*, Instagram*) “White Back” there are no references to such an advertisement. FACECHERS from the Ukrainian project "ґVAR MedIA" We went At the place of filming the viral video, it was found that the advertising Shtener actually stands opposite the junction of two houses: No. 27 and No. 27a, where located pharmacy.

Photo: GWARAMEDIA.com

Distance from this advertising plate to entrance In the bar It is about 50 m.

Photo: GWARAMEDIA.com

In the photographs made by our colleagues, it is clear that in fact, an advertisement of a special promotion for the purchase of optics from February 1 to March 1 to March 29 was posted at the stand. At the same time, the design of the ad from the viral video coincides with the fact that they captured the factor. In the upper part of the beer advertising with caricature on Zelensky, an image of glasses is even noticeable.

Comparison of a fragment of a screenshot of a viral video (left) and a picture from “white filling” (below). Photo: collage "Checked" / social networks / @biliy.nalyv

Journalists ґvar Media also asked The commentary of the Employees of Belo Backhadow, who called the viral video “Crookedly made by fake”, based on the advertising of optics in Khreshchatyk. “We don’t even have a beer on sale,” said the representative of the institution. According to the menu on site “White Back”, in this bar they really do not sell beer.

The earliest post of those that are dedicated to the fabricated video and tracked “verified”, appeared on March 27 at 13:54 Moscow time in the Telegram channel “Freshness"(53,000 views). In connection with the publication of various kinds of fakes, this channel mentioned In more than 20 of our analysis and often became the primary source of the spread of fakes.

Thus, on Khreshchatyk, an advertisement with a caricature on Zelensky and the phrase "You cannot choose the president, but you can choose beer, was not placed. Unknown Once again The video was falsified by applying (most likely in a digital way) on top of genuine outdoor advertising a fake image.

*Russian authorities They think Meta Platforms Inc., which owns social networks Facebook and Instagram, an extremist organization, its activities in Russia are prohibited.

Photo on the cover: social networks

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