In November 2023, the news dispersed on the Internet that the manufacturer of the Joks “I” released a new product - birch sap under the brand “I Russian” and with the Russian flag on the packaging. We decided to check if this information corresponds to reality.

From November 24, they began to write about the new juice Entertaining Portals, and users of social networks (""VKontakte","Classmates" X et al.) Self -shared photos and videos of juice packages on store shelves. Users also talked about the novelty.Zen" And "Picabu"). Many Telegram channels wrote about this: "The aggregator"(224,000 views at the time of writing this analysis), Kosti (180,000), "Not Morgenstern"(136 000),"Migrants - everything is as it is"(89,000),"Urgent news"(71,000) and others. Some Internet users suggestedthat this is a collaboration of a brand with a singer Shaman, which gained wide fame thanks to the song “I am Russian”.

Source: Telegram channel "The aggregator"

Judging by the design of the price tags, a video with the allegedly went on sale by birch juice “I” on the counter was shot in one of the Magnit supermarkets. However, c online store There is no such product of this network. It was not possible to detect such juice on the sites of other product retailers popular in Russia: ""Crossroads","Auchan","Dixie","Five","Ribbons" And "The alphabet of taste". On the official one site The “I” brand in the ruler has only five varieties of juice: cherry, orange, grapefruit, mango and apple. There is not a word about any novelty, which is strange, because in the interests of the manufacturer it would be to attract the attention of consumers to it.

Two videos diverged on the network and several photos taken against the background of the same store shelf, most likely, the same person. Only in one picture - where the juice lies in the basket - it is impossible to say with all confidence that it was made simultaneously with the rest, since, in addition to the juice itself and other goods selected by the buyer, it is not visible on it (although the floor covering coincides with what is displayed in the rest of the pictures). There is one more image Hands holding a box of juice, very different from the rest, however, upon closer examination, it can be seen that the picture is mounted in the photo editor, and the packaging of juice on it is identical to the author of the remaining photos and videos. There is no other visual evidence of the existence of this product, although, judging by the excitement in social networks, it is highly likely that many would like to take a photo and share it if they saw a drink in a supermarket. However, judging by the comments, none of the readers saw such juice in stores with their own eyes, only on the same distributed photos and videos. In addition, if you look closely, it is clear that under a shelf with birch juice are the price tags for cherry, orange, apple and mangoing juice - the price is not indicated on the novelty.

Source: Telegram channel "The Armed Forces of the Russian Federation

If you consider the upper edge of the packages of birch juice in the photographs, you can see that they look like something is glued to the front. Moreover, the stickers are placed on packages not uniformly: it can be seen that the edges of the package fall into one or the other letter of the word “Russian”, which should not be in the industrial production of packaging and passing control at the factory. The difference is also noticeable in design - the coating of a package of birch juice looks more matte than the neighboring cherry with it. The “I” logo itself is also visually noticeable, like the rest of the inscriptions on the package.

When the author of the video takes a package of birch juice from the shelf, it is clear that behind it is orange, which corresponds to the price tag on the shelf. This suggests that several fake packages with the “I Russian” juice were exhibited before the real product.

The Daily Storm publication applied for a commentary on the manufacturer of PEPSICO juices. There to journalists Reportedthat they have nothing to do with birch juice, there is no such drink in their line. Anton Korobkov-Zemolyansky, official representative of Shaman, in his Telegram channel declaredthat the juice “I am Russian” did not go on sale, and the singer has nothing to do with the campaign. The press secretary at the same time accused Pepsico of launching “fake advertising for the sake of cheap hype”.

The earliest publication of a photo with the juice, which “verified” was found, I went out In the anonymous Telegram channel "Armed Forces of the Russian Federation" on November 24, 2023 at 13:26 Moscow time. The post was almost immediately removed and Layd Again at 13:41. Literally a few minutes later the news began publish And many others Telegram channels patriotic focus. Two videos appeared a little later (at 13:57) in the Telegram channel "The aggregator".

Thus, several photos and videos with birch juice “I am Russian” on the shelves are staged. With their careful study, it is clear that the packaging of the juice is noticeably different from the original ones, and they are not made too carefully. In any Russian network of supermarkets, “verified” it was not possible to detect such a product, and the manufacturer of “I” juices denies that there is a similar drink in its line.

Photo on the cover: Telegram channel "The Armed Forces of the Russian Federation"