In September 2023, reports appeared in Runet that, as part of the final season of the series from Netflix, a huge condom was hung on the monument in the capital of Argentina. We checked the authenticity of the viral video given as evidence.
In the video distributed captured 67.5-meter obelisk, built In the center of Buenos Aires in 1936 in honor of the 400th anniversary of the founding of the city. Numerous publications states that during the advertising campaign of the last season of the series "Sexual education"(In the original Sex Education, which is also often Translated as "sex education") from the Netflix streaming service for the monument Installed A huge pink condom with the symbols of the platform and show. For clarity, the authors of the posts give the same nine -second video, and sometimes also photo, removed from another angle.
Similar posts dispersed on VKontakte in public "The ax is a repository"(363,000 views at the time of writing this analysis),"No. - News of the day"(214 000),"Advertising masterpieces"(53,000) and Qewbite (30,000), as well as in Telegram channels "VPSh"(402 000),"Media Russia not Moscow 18+"(115 000),"Hooligan 21+"(61 000) and"Special operation z"(52,000), where Netflix workers were called" bastards "and" sick people. " In the comments, many users condemned the action. For example, SomeI didn't like itthat the contraception could see the children passing by, and in one of the tweets in Spanish (88,000 views) criticized Buenos Aires administration. Among the media about the video they told, for example, on the website of the Ukrainian "24 channels", where They saythat the obelisk was "literally covered with a large condom."
The video shows that winches are installed on the faces at the bottom of the obelisk, with which the condom placed on the top of the monument is pulled down. The process is supposedly observed by several people, while one of the girls seems to take it off on a smartphone. However, only one similar video and the only picture found on the Web. The presence of such a meager number of photo and video materials seems unlikely, given that in the capital of Argentina Live More than 3 million people, and there is an obelisk in the very center of the city. In addition, we were not able to find any announcements or statements about this action from the Buenos Aires authorities.
The release of the fourth - and last - season of the series "Sexy Education" took place On Netflix on September 21, 2023, and the distribution of video with a condom began the next day. "Verified" found a viral video on a verified Spanish-speaking Instagram*page Che NetflixWhere is the publication appeared September 22. At the same time, the company's account is in the post Vertex.cgi, in the description of which it is noted that the company specializes in the creation of viral content, social advertising, promotion and visual effects. One of the services on the Vertex website indicated Rearing rollers lasting 10-12 seconds. using CGI (that is, computer graphics) for the purpose of viral distribution. Among the works of the company there are other videos shot using visual effects. For example, in mid -September as part cooperation With the Argentinean division of Adidas and Buenos Airefon Vertex Published A video with the same obelisk: two helicopters allegedly flew next to it, transporting a couple of giant sneakers.
Note that in the official Instagram Netflix Colombia also on September 22 placed Similar video: on the skyscraper Torre Colpatria, located In Bogot, the capital of Colombia, with the help of airships, supposedly put on a similar pink condom. This video of a significant hype in the Russian -language segment of the Internet, however, did not cause. In an interview with "verified" co -founder Vertex.cgi Nikita Vantorin confirmed that both the Argentinean and Colombian video was created by the company.
December 1, 2005, on World AIDS Day, the Buenos Aires Obelisk actually put on a pink condom-then city services Used Cranes. In the capital's city hall Explainedthat in this way the authorities wanted to attract the attention of residents to the need to use the means of contraception as a preventive measure in the fight against the "plague of the 21st century". Moreover, in the city administration specifiedthat the protection tool symbolizes the struggle not only with HIV / AIDS, but also with various infectious diseases transmitted sexually. On the network you can find many pictures that action on different sites from different ones photographers And agencies.
According to the representative of Vertex.cgi, it was the real installation of 2005 that became the source of inspiration for creating a promoted to the fourth season of the series “Sexual Education”: “We know that the client was very pleased with the result, because the project is ambiguous and can cause a powerful negative reaction from the conservative part of society. Everyone took a chance, and the roller made a splash. "
*Russian authorities They think Meta Platforms Inc., which owns the social network Instagram, an extremist organization, its activities in Russia are prohibited.
Photo on the cover: @vertex.cgi / Netflix
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