At the end of July 2023, posts diverged in social networks that a huge doll appeared in Dubai as part of the film advertising in Dubai. Many at the same time referred to the video, where you can see how Barbie was moving. We checked this story.
The viral video shows skyscraper "Burdzh-Khalifa" in Dubai. Against the background of the highest building in the world, there is an impressive size box with a Barbie doll from Mattel. At some point, the toy “comes to life”: it breaks through the pink blister package, takes a couple of steps and stops. Moreover, some users They thinkthat the height of the doll reached 800 m (almost Like the Burj Khalifa), although such a high Barbie seems only due to the angle of shooting.
The authors of some publications did not specify that there was a video, demonstrating only a frame with the signature “a huge Barbie appeared next to the“ Burj-Khalifa ”in Dubai, for example, in Vkontakte in a public 4ch (76,000 views at the time of writing this analysis). But in most posts with about the same formulation, they still mentioned the presence of a video, for example in a public "The ax is a repository"(302 000), or posted a video, for example, in a verified community"Radio Like FM"(Other examples here, here, here And here). Records about the appearance of a giant doll are also found on Facebook* (in particular, the post of "smart magazine" Collected 1000 likes) and in Telegram channels, including "VPSh"(347 000) and Super.ru (82 000).
According to comments, some users have the impression that in the framework of marketing and promotions of the film "Barbie»With Margo Robbie and Ryan Gosling on Dubai Street showed a 3D-head or placed a large inflatable animatronic figure.
In fact, both options are incorrect.
The primary source of the dispersed video - Instagram*-court @eyestudioae, where is the source post with the signature "Hello, Barbie, are you looking for Ken?" appeared As early as July 20, 2023. According to the description of the profile, Eye Studio is an advertising agency for marketing in social media, based in the United Arab Emirates and Saudi Arabia. It specializes in creating creative content, CGI animations and illustrations. CGI, or Computer-Generated Imagery, are images generated by three-dimensional computer graphics, and one of authors viral video - Neil Santos, specialist in 3D technologies. That is, Barbie at the Burdzh Khalifa was not real.
Video with a 3D doll gained several million views only in the official account of the studio-without taking into account all Perezanins and placements On other platforms. Creative Director Juha Rupani told The National that she and the team were shocked by such a result, since earlier such a reaction did not arise on Eye Studio content. In an interview with Campaign Middle East Rupani Confirmedthat her company officially did not cooperate either with the manufacturer of toys, or with the film studio that shot a blockbuster. That is, the video was created not within the framework of the PR campaign of the film.
By words Rupani, the idea of the video came during one of the brainstorms, because "now everyone is talking about Barbie." According to data The National, it took about three days to create a video: they left an animated doll on shots with Burj Khalifa, shot on the iPhone, while in an interview with Campaign Middle East Rupani reportedthat the whole process of implementation from beginning to end took about 14 days. That is, in reality, people did not observe a giant figure.
The Eye Studio video refers to the beginning of the film "Barbie", which told about the appearance of a popular doll - this fragment was Showed Even in the teaser trailer, the picture. In this scene, a huge Barbie was introduced in the same form-black and white bathing suit, sunglasses and earrings-in which it was first released in 1959. The episode itself parodies prologue science fiction tape "2001: Space Odyssey»Stanley Kubrick. The same scene beat And in the video for the song Barbie World performed by Nicky Minaj and Ice Spice - it is this composition that sounds in a viral video.
*Russian authorities They think Meta Platforms Inc., which owns social networks Facebook and Instagram, an extremist organization, its activities in Russia are prohibited.
Photo on the cover: screenshot "Checked" / @Eyestudioae
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