At the end of May 2023, a message spread on social networks and the media that Sweden registered sex as a sport and will soon hold the first European Championship. We checked whether this is so.
The fact that on June 8 in the Swedish city of Gooteborg the European Sex Championship will start, Reported Many Russian federal media, for example, "News" And "Gazeta.ru"as well as journalists from Ukraine, Kazakhstan, Armenia, Croatia And Bulgaria. Most materials separately specifiedthat Sweden allegedly became the first country in the world to record sex as a sport, and in publications In social networks, this part of the message I became basic. In Telegram, according to the TGSTAT service, the total coverage of such posts in Russian amounted to at least 20 million views. Of the popular channels, for example, ““Ukraine now: news, war, Russia" (440,000 views), "Insider UA" (495,000) and "Sheikh Tamir" (223,000). Some publications also colorfully describe the disciplines in which the competition will be held.
Information about the conduct of such a "championship" is published on site Swedish federation of sex. As the source of information about the upcoming competition, part of the media refers to him. Indeed, the site has chapter With disciplines in which participants and participants will compete, however, that sex is officially recognized by Sweden in sport, it is not said. The wording c section "About us" vague. It says that SSF (Swedish Sex Federal was founded in 2016 and that "after seven years of hard work, SSF was much better organized, accepted and approved by the Swedish authorities as an organization that trains and competes in six sports."
The Swedish Sex Federation is not just a site, but a registered organization, this confirmed Swedish registers. The founder of SSF is Dragan Bratich, known in the Swedish press as a king of striptease. Earlier, he controlled a network of strip clubs throughout the country, but in 2020 he was accused of non-payment of taxes and received a ban on doing business (although, apparently, at least One He still works from his institutions).
Brother really Submitted Application for registration of sex as sports back in January 2023. Representative of the Swedish sports confederation Bjorn Ericksson then declaredthat “this is stupidity”, and then the confederation issued a refusal to register, that Brother was very upset and what he was in detail wrote On your Facebook page.
Despite the fact that Sweden did not recognize sex sport, it seems that the match will take place in any weather. May 25 on its participation in the "Championship" reported Croatian porn actress Maria Zadrovets. In an interview with the Austrian site Kosmo.at Maria toldthat the tournament will take place for two months in the online show in the spirit of "House-2": ten men and ten women will settle together and will be constantly shooting. Every day, participants will be able to choose a category in which they want to show their skills, and an opponent from among the neighbors. Five jury members and spectators vote on the official website of the competition will be given to “performances”. At the end of each week, the participant, who scored the smallest number of points, leaves the competition. The address of the Swedish federation of sex is the address resourceon which the Championship will be broadcast.
Here we discovered the profile of Mary (by the way, she is still leading in user voting) and other professional porn actors and porn actresses. At the time of publication of this analysis, there is a “qualifying tour”, and the participants are nine men and women who speak under the flags of Croatia, Slovenia, Russia, Romania, the United Kingdom, Ukraine, Greece and France.
It can be concluded that the PR campaign from the Swedish king of striptease fell on the basis of the plot of the plot. Despite the fact that the “championship” itself, apparently, will take place, this is by no means a sports project, but the statement that Sweden recognized sex in the sport is false. Probably, it arose in a series of transfers and reprints, becoming viral not only in Sweden, but also in many other countries.
Image on the cover: screenshot of the website "Championship"
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