Last week, there were reports of advertising a device, which users called a children's silencer appeared on the Web. According to his description, this is a soundproof device through which the child can breathe. We checked whether such a device can really be bought.
In April 2023, in Runet, the news was encouraged in the form of short posts consisting of a picture and text. The image shows a baby on the face of which an unusual device is worn, fixed with a strap. Under the photograph there is a text in English, the authors of publications translate it like this: “a soundproof, breathing device that will drown out the cries of your child during long flights and evenings of watching films.” Often the news is accompanied by comments in the style of “finally”, “excellent development” or “contender for the startup of the year”.
Similar posts have become popular in Telegram - about advertising "Workshop for Babies" wrote channels "The ax live"(685,000 views at the time of writing this analysis),"All -seeing Eye 🇺🇦 Ukraine"(427 000),"KB"(259,000),"Mousetrap"(253,000),"Leprosy"(144 000),"R/relay"(96 000), Putin TG Team (77 000), "Sledgehammer 18+"(60 000) and"What is going on?"(38 000). Dozens of thousands of views on VKontakte are also recruited to the muffler of children (examples here, here, here, here, here And here) and meet on Twitter (here, here And here).
In the upper part of the image there is a logo with the name Baby Mute. If you enter this phrase in the search engine, you can find website For the sale of this device with the same photo of the child and a description of the goods as in popular posts. It is reported that the mask is made of soft breathing material and designed in such a way as to carefully cover the child’s mouth and nose with age up to 18 months, reducing the audible volume of its crying by 87%. According to the advertisement, the device will help to drown out the cries of the baby during long flights and travels or going to the cinema: “This is a great gift for young parents who would not have prevented little help in the difficult first few months.” On the main page of the Baby Mute site, the advantages of the goods are also listed, namely:
- convenient for wearing for a long time;
- Easy and quickly clean;
- reduces the noise from crying;
- Safe and reliable, there is no risk of suffocation;
- Compact travel design.
When trying to order a device Appears A message that you can’t buy a silencer: “Dear customers, we would like to take advantage of the moment to thank you for the huge support of our Baby Mute product. Due to high demand, we have at present have sold our entire reserve and make every effort to replenish it as quickly as possible. ” The price of the goods is not indicated.
In addition to all of the above, the site has contact details and customer reviews, information about free delivery in North America and return funds, the packaging of goods and photos of the creators of the device, as well as answers to the frequently asked questions are shown.
At first glance, everything on the site seems believable. And if you look closely?
For example, in the “Our Team” section, it is indicated that Dr. York Hunt was responsible for the development of the device, her photograph is also given there. Following Gaidu “Tested” by the definition of pictures created by neuralities, we drew attention to the stethoscope of an unrealistic structure and to meaningless inscriptions on the doctors' dressing. In addition, there is no other information about York Hunt on the network.
The inventor of the device is called a certain Brad statewhose accounts on social networks are indicated on the Baby Mute website. According to the description of the profile in Twitter, State - Canadian comedian and writer. On his page in Instagram* It says: “Subscribe to me for the sake of cringjo humor, trolling in the comments and more than 120 humorous books. You may like my jokes. Perhaps you will be burnt. ”
For the first time about Baby Mute State wrote in their social networks on April 18, after which the news of the muffler of screams Hanged On the Reddit forum. Over the next two days comedian showed a screenshot with an announcement of the sale of goods on marketplace, Share articles Media who wrote about the device, and Published Many reviews with Baby Mute criticism. April 20 by the state wrote: “Baby mute is all ups. I trouted millions of my low -grade comedy and next time I will fall even lower. ” And in another post Added: “Some people are angry due to the fact that I created a fake product to cause false indignation, because I used children as a clickbeite. How quickly did you forget that I am the author of such a literary classics as ... "Dead Children. Book-Coloring". " By the way, the invented names of the doctors who "participated" in the development of the muffler are also referred to the works of Goss. So, for clinical trials Baby Mute answered Michael Lit, which refers to book “Mike Lit: It will not be difficult to find” (Mike Lit: Shoupn't Be Hard to Find). The name is a game of words, since it is consonant with the phrase my clit ("my clitoris"). And the name of the previously mentioned York Hunt is associated with book “Mike Hunt: smells of fish” (Mike Hunt: Smells Like Fish) - these combinations of the name and surnames are tangelified with your cunt (“Your n *** a”) and my cunt (“My n *** a”).
In an interview with CTV News Toronto Goss toldThat the idea of a draw came to him when he learned about discounts on special envelopes in which online stores deliver orders. To create images later used in the campaign, he applied the Midjourney program, and in writing text and reviews on the site helped Chatbot ChatGPT. According to Goss, many people were furious: “I posted the Skype phone number at the bottom of the site and I probably received 200 calls in the last 24 hours.”
April 23 by the state Published Video with the question: “Last week, I fooled millions of people on the Internet with a fake product called Baby Mute ... The media, like millions of people, became furious. I received calls, threats to death, angry letters and so many tweets that I can hardly read them. Therefore, I ask you: what to do with these bubble packs (with the Baby Mute logo. - Approx. Ed.)? Should I create a system of draws so that you can send them to your friends with some cracker inside? Or sell envelopes so you can pack your gifts in them? What would you do with such an envelope? Tell us in the comments, I need ideas on what to do with the Babymute.com site. ”
After a couple of days, the comedian shared a new joke. He Published A photo of a child sitting in a glass jar, which signed as follows: "The original prototype Baby Mute was 100% silent, but 0% breathing."
*Russian authorities They think Meta Platforms Inc., which owns the social network Instagram, an extremist organization, its activities in Russia are prohibited.
Photo on the cover: Babymute.com
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