In early March 2023, the screenshot of the story of a fashion house spread on social networks. In it, representatives of the brand allegedly advise Ukrainians to “learn geography” in response to their outraged comments about the use of a blue-white-red flag with the letter V in the presentation of one of the shows. We checked whether Louis Vuitton really wrote this.
Ukrainian users and officials criticized Louis Vuitton for video clip With the announcement of the show as part of the fashion week in Paris. The video showed a blue-white-red flag with black letter V, hung in the middle of the D’Ors Museum in the French capital. Some accused the brand of lack of tact, others in support of Russian military operations in Ukraine. Advisor to the head of the Office of the President of Ukraine Mikhail Podolyak He wrote on Twitter: “The Russian Federation has been destroying Ukrainians in Europe for more than a year, while using a tricolor and V/Z-vastics. The elite fashion house, focused on the "Russian nouveau riche", decided to publicly play with the symbols of aggression. The luxury smells better when it is saturated with blood, right, Louis Vuitton? ”
In response to criticism of Ukrainians in the comments Louis Vuitton allegedly posted in the story Photo French tricolor and the signature “Vive geography” (translated from Ukrainian - “Learn Geography”). On March 6, this story, allegedly removed an hour later, was told in the Russian media, such as RBC, "Vesti.ru" Life.ru, "Russian newspaper","Gazeta.ru" RTVI, RIA "News", "Ren-TV" and others. The screenshot also published popular Telegram channels, including BAZA (360,000 views at the time of writing this analysis), "Merciless PR man"(343,000 views),"Fisherman"(293,000 views),"Ostashko! Important"(100,000 views) and others.
Instagram-fast Louis Vuitton (LV), which caused the condemnation of Ukrainian users, was published on March 4, 2023. For a few days, more than 18,000 comments were left under the video. Among their authors were those who recalled that the flag shown in the video has nothing to do with Russian aggression against Ukraine - a combination of white, blue and red flowers is used in the French tricolor, and the literal v symbolizes the first letter of the surname Louis Wüton, French designer and founder of the fashion brand. The same flag It flutters over the flagship LV store in Paris. Logo with the image of the black letter V on a blue-white-red background Used The fashion house is at least since 1901. On the site LV Writtenthat the emblem first began to use Gaston-Louis Wütton, the grandson of the founder of Brand Louis Wuyutton. This symbol is periodically used in female and male collections of accessories and jewelry, it was present on several wardrobe items in recent show Louis Vuitton as part of Fashion Week in the French capital.
That is, having advised the critics to “learn geography”, Louis Vuitton allegedly reminded them of both the colors of the National Flag of France and the history of the letter V of the letter V. At the same time, the story, about which Russian media and bloggers wrote on the verified LV page on Instagram. Usually they are displayed in the profile for 24 hours, and then automatically removed if the author does not save them in special collections. In the highlights (album Storiz) according to the hashtag used in the screenshot #LVFW23 She is not there either. Media Mentionthat the image with the call to “teach geography” “an hour sagged on Instagram, later it was removed.” Remove the story really Canwithout waiting for the expiration of their 24-hour "life".
Nevertheless, some inconsistencies in the version of the Russian media make you think about its credibility. Firstly, we made a return search in the image and made sure that absolutely all the media and users of social networks are divided by the same screenshot taken one minute after the publication of Storiz. Moreover, the same image is published by non -Russian -speaking Internet usersAlthough the screenshot is made on a smartphone with a Russian -speaking interface. It is extremely unlikely that out of 51.8 million subscribers Louis Vuitton, this story was noticed only by a single Russian-speaking subscriber, especially if you take into account the excitement around the previous brand post.
Secondly, the font to which the hashtag #lvfw23 is written in the screenshot differs from the one Used Brand B to write the same hashtag in others Storiz. This is uncharacteristic for Louis Vuitton - usually they comply with the uniformity in the design of their publications using a company font.
The earliest publication we found with a screenshot appeared in the Telegram channel "Signal"(Earlier it is repeatedly Facing V parsing “Retrieved”) March 5 at 16:31 Moscow time - about a day after the appearance video Louis Vuitton with the announcement of the show. Moreover, the majority Media Reference to the channel of the newspaper "Komsomolskaya Truth", Who published the same screenshot an hour and a half later than the source. Many publications They saythat the Council "to learn geography" was addressed to Podolyak in response to his indignant tweet. The media was not at all embarrassed that the post of Komsomolskaya Pravda appeared on the Web for more than two hours earlier than tweet, which means that this story could not be a “answer”.
The brand itself did not react publicly either to a wave of indignation about the video with the tricolor, or to the advice attributed to him to “learn geography”. British edition The Telegraph Requered a commentary on a fashion house, but did not receive an answer. Taking into account the inconsistencies in the design of the story and the absence of other screenshots of the same post, allegedly published on the multimillion -dollar audience, you can conclude with an extremely high degree of probability that the screenshot of Instagram is fake. Probably, its creators took the image of the flag of France from Photobank And they posted the interface of the Instagram page of the Louis Vuitton brand on top.
Photo on the cover: Telegram
Most likely not true
- Is it true that the singer Madonna shot a video on which she chewed and spat out the flag of Ukraine?
- The Telegraph. UKRAINE ACCUSES LOUIS VUITTON of Endorsing Russian Invasion with Advent for Paris Fashion Week
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