At the end of January 2023, social networks went around the news about a specific sentence that one Ukrainian clinic of reproductive medicine made potential customers. We checked whether such an ad took place.
The news was a screenshot of an advertisement of the clinic of reproductive medicine "Alternative", which, judging by the format, in social networks. The text of the announcement in Russian read: “There is a large selection of donors. Only we have the reproductive fabrics of the defenders "Azovstal". We will revive the nation! " Below, under the photograph of an unknown child and symbol Azov regiment, the organization’s contacts were indicated.
The screenshot caused a large stir in the Russian -speaking part of the Internet - from irony to criticism. Many commentators focused on the fact that this approach is racist. Among the information websites that spread the news, “” “The news feed of Mariupol","Mriya" And E-news.su. As for social networks, in Telegram a number of publications with this information were scored by more than 100,000 views each (on channels "Ostashko! Important","Sheikh Tamir" Voblya, "Uncle Glory","Cat Kostyan"), On VKontakte - more than 10,000 (public"Criminal Russia","Agony of Europe - goodbye, European Union""Mercenary smoking room_v2.0").
The Ukrainian regiment "Azov" participated in defense The Mariupol Metallurgical Enterprise "Azovstal" from March 18 to May 20, 2022, when the last military remaining in the plant surrendered. June 29, as part of a large -scale exchange of prisoners, returned to their homeland 43 regiment fighter, and September 21 - more 108 (including five commanders). In Ukraine, the defenders "Azovstal" Eleated to the rank of national heroes, and some Received This title is officially. At the same time, in Russia in 2022 the regiment was Recognized terrorist organization, and its symbolism even earlier fell on the list extremist. It is not surprising that any news associated with it arouses a wide interest of Russian information resources. The piquancy of the situation was added by the address of the clinic specified in the contacts, - Heroev UPA Street, another organization, recognized In Russia, extremist.
Let's see what data about this organization is known for today.
1. The institution called "Alternative", located at ul. Heroes of the UPA, 73, really exists in Lviv. He has his own website And the page in Facebook. Logos, as well as other technical data in the screenshot and official pages, coincide.
2. On Facebook, the organization is simply called “Klinika Alternative”, and not “Klinka reproduction of the people's“ Alternative ””, as in the screenshot. At the same time, the format of the visible part of the advertising in the screenshot exactly coincides with format Paid advertising on Facebook. This means that, as is customary on Facebook, the correct name of the advertised page should be indicated in the upper line of the advertisement.

3. Facebook Allows Find out when and how this page was advertised. Appropriate information About the page of the Alternative clinic is empty. This means that she never ordered an ad on the Facebook platform.

4. Our colleagues from the Ukrainian resource GWARA Media Turned Directly to representatives of the clinic for clarification. They called the advertisement a fake and said that they did not give such ads. Moreover, according to the representative of the clinic, on Saturday, January 28, an unsuccessful attempt was made to hack the clinic website-apparently, in order to place the mentioned fake announcement.

5. According to our data, the first on the social network of Telegram (January 27 at 15:40 Moscow time) the specified announcement distributed The small pro -Russian channel "Shaman Rahu", without providing the publication with a reference to the source, but limiting himself to the registration of "from subscribers" - a very characteristic move, only in recent days Noticed us in row Fakes. On Ukrainian resources, such information has not yet appeared.
Thus, there are all signs that the announcement of the Lviv clinic that has dispersed over the network is fabricated not related to it.
Photo on the cover: social networks
Fake
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