According to the city legend, the creator of the elongated sugar bag (Styk) did not survive the realization of the fact that his brainchild was not used as he had conceived. We checked whether it actually happened.

This is what a number of users report social networks: “Ben Eisensstadt invented a sugar bag, which is commonly called Styk. The essence of the invention was that a person could not tear off the corner, but to break the bag in half. The inventor sacredly believed that it is much more convenient and even can be done with one hand. However, no one has ever done so. There is a bike that, having seen in a cafe, as people tear off the corner from Styk, Eisenstadt hanged himself. ”

Similar information is given by resources such as Koko.by, "Picabu" Diary.ru And Look at me. But in the book of Ilya Balakhnin "The route is built!" It is reported that Benjamin Eisenstadt did not hang himself, but was tormented by reason.

Who is this Benjamin Einzestadt? In the newspaper The New York Times In 1996, he was called the "sweetener of human lives", and for this there was every reason. After the Second World War, the young and unknown Eisenstadt sold The property of his cafe in Brooklyn and purchased a car for the manufacture of disposable tea bags. And then I decided to expand the business and ... invented a portioned bag for sugar. But not an oblong (stick) - a fundamentally different equipment would be required for him, but flat and rectangular. Moreover, the motive, as biographers write, was squeamishness in relation to non -hygienic sugar.

Benjamin Eisenstadt is not entirely correct to call the full -fledged inventor of portioned sugar bags. The fact is that a resident of New York was in no hurry to patent his brainchild, and other companies stole his idea without a twinge of conscience. And the author continued to produce his own bags of sugar under the Cumberland Packing Corporation trademark. This family business, named after the location of the former cafe, exists To this day.

How did the small company manage to live so many years? The answer to this question is the second and main commercial success of Benjamin Eisenstadt. In 1956, his eldest son Marvin, who had just received a chemist’s diploma, came to the aid of his father. He proposed to pour soy sauce and ketchup in minimal doses, and a year later the Eisensstadt revolutions on the market, having released the first granulated sucrotor Sweet’n Low based on sugar and dextza. The pink bags that have spread through cafeteria immediately became popular among diabetics and people fighting excess weight.

The product logo has contained an image Classical song To the verses of Alfred tennison, in honor of which a sucrotor received his name. All America learned about the company's products, and the turnover of a modest enterprise soon grew to $ 40 million a year. The business did not fall apart even after several loud scandalsassociated with the diagnosis of cancer in rats that consumed sugar. And Benjamin Eisenstadt, contrary to rumors, lived for almost 90 years And he died after an unsuccessful operation in 1996.

Who then came up with a sugar bag called "Style"? This honor belongs to employees of the Japanese company Sanko Machinery Co., who noticed that such packaging is not only convenient to use, but also seriously saves paper. It was in the 1970s, and only two decades later, the American businessman Neil Kozari, during a trip to Japan, met the product and concluded a partnership agreement with Sanko. In 1996-in the year of the death of Benjamin Eisenstadt-bags-stones came to the American market under the wing of the company T.H.E.M.still prosperous.

It is interesting that the massive improper use of bags-stones really at first puzzled Cosar and his companions, but the matter was not at the place of torn paper. The fact is that since the 1950s, the Pixy Stix jelly-like candy, produced in a similar package, enjoyed insanely popular in America. To enjoy it, it was necessary to tear the corner of the package and squeeze the half -life candy in the mouth.

How Remembering Kozari, the Americans could not get used to the fact that the contents of the stick with sugar should be poured into a cup, and not squeeze straight into the mouth. Many years have passed since then, and in relation to some new products T.H.E.M. I had to carry out the campaigns ... on the opposite retraining: they are designed just for rashes or squeezing directly into the tongue.

However, not a single inventor was injured as a result of the above mass delusions. The city legend was actually fiction.