Recently, the famous football player at a press conference pushed back in the direction of a bottle of branded soda. Subsequently, some media reported that because of this Coca-Cola campaign, 1.6%fell. We checked whether these two events are related.

On June 15, 2021, the match of the group stage of the European Football Championship between the national teams of Portugal and Hungary was held. The day before, the captain of the Portuguese team came to a press conference, where he put two bottles of soda in front of him, because Coca-Cola is one of the sponsors of the tournament. Even before the start of communication with Ronaldo reporters, demonstratively pushed pushed The stake to the side and put a bottle of water in its place. The fact that because of this gesture the capitalization of Coca-Cola immediately decreased by $ 4 billion was written, in particular, the Spanish newspaper Marca, The Washington Post, Business Insider, USA Today And CBS News. The news did not go unnoticed in Russia - they told their readers about it, for example, "Sport-Express", Sport24, portal Inc. and St. Petersburg edition "Fontanka".

Let's start with the chronology of events. Match between the national teams of Portugal and Hungary took place In Budapest June 15, and the press conference was held the day before, June 14. The first messages are appear In the media around 15:00 West European time. This corresponds 10 in the morning in New York-it is there that Coca-Cola shares are traded on the NASDAQ exchange.

Now let's look at the trading schedule for June 14. As can be seen from the data Yahoo! Finance, to close the auction on Friday, June 11, the price for one share of Coca-Cola reached $ 56.12. This was followed by two days off, and bidding on Monday, June 14, began at 9:30 in the morning. A few hours before, the price began to fall on The premarket Thanks to the applications for the sale of securities in advance, and even before the press conference in Budapest, she sank by several dozen cents, and after three quarters of an hour from the beginning of the auction-even up to $ 55.22. By the way, after a conversation between Ronaldo with reporters, the action grew during the day on June 14.

It turns out that the sharp fall in Coca-Cola quotes occurred shortly before the press conference with the participation of the famous football player and much earlier than the video with his actions became viral on social networks and the media. Such a decrease in the value of shares, by the way, is absolutely normal and understandable. The fact is that June 14 was during the day cuts To receive quarterly dividends by investors, that is, the bought shares later did not participate in their distribution. The day after the so-called ex-dividend date, the cost of the promotion Usually falls At least per size dividends. In this case, Coca-Cola paid $ 0.42 per share.

Although Ronaldo has nothing to do with the fall of the quotations of the American corporation, he managed to launch a kind of flash mob associated with sponsorship bottles at Euro 2020 press conferences. So, on June 16, the Frenchman Paul Pogba, professing Islam, Removed Under the table, a bottle of Heineken beer (by the way, non -alcoholic). The next day, the Italian Manuel Lokatelly did the same as Ronaldo, and Replaced stake on the water. The midfielder of the Ukrainian national team Andrei Yarmolenko, on the contrary, decided to support manufacturers of soda and beer and Pressed Bottles closer to yourself. Finally, real delight caused foreign users of social networks the coach of the Russian team Stanislav Cherchesov - at a meeting with journalists he showedHow to open one bottle with another.

Most of the untruth

What do our verdicts mean?

Read on the topic:

1. V. Voronin. Cristiano Ronaldo did not deprive Coca-Cola $ 4 billion. Do not believe myths, we will all explain
2. Snopes. DID Ronaldo’s Coca-Cola Snub Cost the Company Billions?
3. Forbes. A post-Truth World: Who Ronaldo Did Not Move Coca-Cola Share Price